Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users. Teaming up with global advertising giants, IG is now dipping its toes […]

If moving unified communications to the cloud is such a practical and inexpensive communications solution, why hasn’t everyone done it yet? A cloud-based unified communications (UC) means user flexibility, reduced technical support, and cost-savings on communication systems. Still, plenty remain unmoved. If you’ve considered moving your UC to the cloud but are not sure of […]

Malware delivered via email should be the least of businesses’s worries. Aside from common malware, businesses have to protect their VoIP systems from call jacking, eavesdropping, and denial-of-service attacks. So how exactly can you protect your business from these serious threats? The answer: a session border controller (SBC) with the latest security patches. What is […]

With communication apps such as Skype, WhatsApp, and Slack aiming to conquer audio and video calling, what is a social networking giant like Facebook to do? In a move to enhance its already ubiquitous Messaging app, Facebook is all set to follow suite and occupy a space alongside some of the most dominant VoIP apps […]

In an effort to revamp its somewhat popular mobile app, Skype is launching Skype Mingo. The new version improves upon its predecessor’s shortcomings and aims to become an Android user’s ultimate communication tool. Whether or not Skype will succeed is still unclear, but the new app certainly looks promising. Here are some more details about […]

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create […]

Over-the-Internet telephony systems, otherwise known as VoIP (Voice-over-Internet Protocol), have made personal and business communications much easier since they were first introduced. Communicating via the internet is undoubtedly a viable, cost-efficient substitute for traditional telephone systems, and enterprises of all sizes are smart to adapt to it. Apple’s CallKit is about to introduce even more […]

One of the latest innovations from Microsoft involves various popular Insider Programs. The newest of these is a Skype Insider Program. Available for all desktop and mobile operating systems, this program will grant business owners and individuals access to more frequent updates and new, special features to one of the most important voice over internet […]

Unified Communications (UC) may be a solution to problems and potential issues a business may not even realize it has. The process of integrating multiple communications into a singular communication process can be both daunting and exciting. To determine whether or not UC are right for your company, learn more about their pros and cons […]

The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media […]