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Choose the right VoIP solution for your SMB

Many small- and mid-sized businesses (SMBs) turn to Voice over Internet Protocol (VoIP) as their telephony solution. This allows them to make calls either through the traditional desk phones (hardphones) or software-based phones (softphones). Find out the pros and cons of both phone options to help you pick out which is most suitable for your […]

Social media tips for your small business

Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd. Here are a few tips to get you started. Create […]

Proprietary vs. open-source VoIP systems

Voice over Internet Protocol (VoIP) has come a long way in helping businesses use sophisticated features with significant cost savings. The challenge for small- and medium-sized businesses is knowing where to begin. Here’s a list of pros and cons to help you decide which system is right for you. What are “proprietary” systems? When most […]

What VoIP services can you choose from?

Forget about the days when your company used to spend a lot of money on long-distance phone calls to clients and partners. Voice over Internet Protocol (VoIP) technology allows people to place and receive free or cheap calls, and there are various options for individual users and business owners alike. VoIP comes in a variety […]

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook’s online platform, advertising is now more affordable. Why advertise on […]

Cloud-hosted or on-premises VoIP?

Business communication is different from traditional landlines. Today’s buzzwords are internet-based phone systems or VoIP. Before upgrading your old phones, determine where you want the new system to be: in the cloud or on-premises? Installation and maintenance On-premises VoIP phone systems are installed in your office and typically managed and maintained by your own personnel. […]

Making the most of digital marketing

Many business owners believe they should be promoting their organization in as many places as possible. Realistically, however, updating social media statuses without proper planning and strategy could do more harm than good. Read on to understand how timing is everything in social media marketing. Social media has helped businesses not only to cut down […]

Make sure your VoIP phones survive a disaster

Voice over Internet Protocol (VoIP) telephony systems are great for today’s businesses. They’re more mobile with greater functionality and better cost efficiency versus traditional landline phones. But as with any technology, VoIP is vulnerable to disruptions due to equipment failure, disasters, and cyberattacks. Plan ahead and make sure your VoIP can weather any breakdown. Invest […]

Phishing through VoIP: How scammers do it

Many businesses nowadays are well-armed against email-based phishing scams, which is why scammers have moved over to VoIP (Voice over Internet Protocol) scams. Through “vishing scams,” hackers can pretend to be bank representatives and convince your employees to provide confidential financial details via a seemingly innocuous VoIP call. Take a look at why vishing is […]

Here’s how you can manage Google reviews

More consumers are now turning to online reviews to help in their buying decision process. With Google reviews, you can enhance your online presence by making sure your business ranks well in search engine results pages (SERPs). Here’s what you need to know to make that happen.   How Google changed search results Google now […]